Canon is proud to present the highly anticipated EOS 5D Mark III. With supercharged EOS performance and stunning full frame, high-resolution image capture, the EOS 5D Mark III is designed to perform. Special optical technologies like the 61-Point High Density Reticular AF and an extended ISO range of 100–25600 expandable to 50 (L), 51200 (H1) and 102400 (H2) make the EOS 5D Mark III ideal for shooting weddings in the studio or out in the field, and great for still photography. Advanced professional-level high definition video capabilities (that includes a host of industry-standard recording protocols and enhanced performance) make it possible to capture beautiful cinematic movies in EOS HD quality. A newly designed 22.3 Megapixel full-frame Canon CMOS sensor, Canon DIGIC 5+ Image Processor, and shooting performance up to 6.0 fps provide exceptional clarity and sharpness, even when capturing rapidly-unfolding scenes. Additional technological advancements include an Intelligent Viewfinder, Canon's advanced iFCL metering system, High Dynamic Range (HDR), and Multiple Exposure mode-all of which help make the EOS 5D Mark III the perfect multimedia tool.

While the EOS C700 FF Digital Cinema Camera is a fairly advanced piece of equipment, Canon has implemented a familiar user interface. Most basic functions can be accessed through the six buttons surrounding the screen. More advanced settings can be found using the simple selection dial and set buttons. I/O options for nearly any application can be found on the camera's side panel. Video, audio, control, and power inputs and outputs are available for implementations ranging from ENG-style run-and-gun to high-budget cinema productions.

An action camera or action-cam is a digital camera designed for recording action while being immersed in it. Action cameras are therefore typically compact and rugged, and waterproof at surface-level.